Maybe you need a short-term marketing specialist for a time bound campaign. Or you a need a stop-gap person to cover a critical function while you hire a new resource. Or maybe you’ve just started out and have no idea where to begin with your marketing program.
I’ve built and run marketing programs for companies and understand what it takes to get it done. I can help you run your marketing program too.
Why hire me?
I’ve run marketing teams and know how the different facets of marketing need to complement each other for the program to be successful.
From managing websites to SEO, advertising to social media, marketing automation to content, I’ve done it. I know the metrics that are important to track and the ones that move the needle.
What’s more, I can help you improve under-performing aspects of your marketing program.
What can I help with?
In today’s data-driven marketing landscape, it can very quickly get overwhelming to stay on top of everything. Pushing the right levers at the right time and monitoring performance is key to a successful execution of your marketing plan.
Here are a few things I can help with:
- Digital marketing
- Marketing automation
- Content marketing
- Email marketing
- Digital experience management – web, mobile, apps, etc
- Search engine optimisation (SEO)
- Advertising – Google, Facebook, Instagram, retargeting, etc
- Conversion rate optimisation (CRO)
- Social media marketing
- Media & PR
Ready to get started?
Being a fractional CMO allows me to extend my knowledge and experience to your team for the areas that you need help with. Whether its an end-to-end marketing strategy and plan or just to identify why one part of your marketing program isn’t working as well as the others, I can help.
Marketing Strategy & Implementation
Hitting all the marketing KPI’s and objectives while balancing the other business needs can get extremely challenging.
I help by crafting a purposeful tactical marketing plan aligned to company goals and objectives. What’s more, I can help you execute these plans by aligning your people, processes and outcomes.