What is a Fractional CMO?
A “Fractional CMO” is a way to get CMO-level involvement in your company without having to incur the costs of a full-time headcount.
I am a senior-level marketer who can oversee in-house marketing personnel and/or teams of subcontractors to implement strategic marketing plans, help with customer acquisition, sales development and drive company growth.
Why hire me?
Simple – Your company gets executive experience without the full-time cost.
The idea of a small or mid-sized company hiring a fractional executive is not new. If you’re looking for a great marketing leader, but don’t want an employee, an interim CMO might just fit the bill — without the high price tag or arduous hiring process.
Ultimately, a fractional CMO is a focused resource to drive marketing activities and has the added benefit of applying best practices, drawing on experiences and techniques seen across other companies.
What can I help with?
If you’re ready to accelerate your growth and are looking to align your marketing program to your business objectives, here are a few things I can help with:
- Persona Development
- Marketing Funnel / Flywheel
- Marketing Strategy
- Marketing Budgeting & Forecasting
- Resource Planning & Management
- Process Optimisation
- Positioning & Messaging
- Vision, Mission & Brand
- KPI’s, KRA’s, Goals & Objectives
- Marketing Tool Stack (Martech)
How Long does this take?
Hiring a CMO – fractional or full-time – is a strategic investment of time and resource for any company. It’s done with the understanding that it is not a short-term, temporary fix but one that is shifting gears within the marketing function to drive revenue, visibility and market recognition.
The engagements depend on the nature of the work to be and can be as short as 6 months or as long as is required.
Ready to get started?
Marketing Strategy & Implementation
Hitting all the marketing KPI’s and objectives while balancing the other business needs can get extremely challenging.
I help by crafting a purposeful tactical marketing plan aligned to company goals and objectives. What’s more, I can help you execute these plans by aligning your people, processes and outcomes.
Maybe you need a short-term marketing specialist for a time bound campaign. Or you a need a stop-gap person to cover a critical function while you hire a new resource.
I’ve built and run marketing programs for companies and understand what it takes to get it done. I can help you run your marketing program too.