About

I’m an experienced marketing professional specialising in simplifying the complexities of marketing with a focus on results. I strongly believe that marketing is not a function that works in a silo and strongly advocate for a ‘flywheel‘ model between marketing, sales, support and other teams.

I have worked with companies to grow their marketing functions, teams and scale operational processes while keeping it aligned to business objectives. I break down marketing strategies and objectives into tactical approaches and processes to achieve goals.

I’ve worked remotely for over 6 years and I’m big fan of it! I am also the co-founder of an animal welfare NGO – Animals Matter To Me – since 2010. I’m also an electronic music DJ and producer and perform under the moniker ‘Goos‘.

Career experience

I started off my career at Doha Asian Games Organising Committee (DAGOC) which was the purpose-driven entity setup to execute and deliver the 15th Asian Games held in Doha, Qatar in December 2006.

On the completion of this project, I moved to India and worked with Stylus Serviced Offices (now Snap Offices) where I was responsible for sales, marketing and business development. Stylus went on to be acquired by Regus – the world’s largest serviced office provider.

My last full-time engagement was with Go2Group where I was brought in to help design and execute the marketing program. Their product – ConnectALL – was eventually formed as its own entity and I led the efforts to setup the marketing program for ConnectALL.